Is it possible to change feedback on amazon

Seller feedback is unrelated to the quality of your product itself, as we will later explain. Seller feedback is public, and customers can view your rating to evaluate whether or not they want to purchase from you. Not only does your seller feedback influence potential customers, but Amazon's algorithms will consider your seller feedback score when deciding where to place your products in search results.

Both are important and will have a slightly different impact on your business. Amazon product reviews are unrelated to shipping and seller performance and are related only to the quality of the product itself. Product reviews are located on the product details page on Amazon. Amazon encourages buyers to leave product reviews to express what they liked and disliked about the product in order to help prospective customers make informed decisions. On the other hand, Amazon seller feedback is closely related to shipping performance and the customer service experience you provide.

Customers can give seller feedback every time they buy a product from the seller. Your seller feedback score can affect your ability to win the Buy Box for any product you sell. Amazon customers can leave seller feedback in two ways…Either directly from their orders page or from the dedicated Amazon feedback page. They have 90 days from their order date to leave a review, where they are asked yes or no questions including:. Your overall seller feedback rating is the aggregated average of recent feedback received from your buyers.

Your Seller Feedback Score is simply the percentage of positive feedback you have received over a specific period of time. Amazon explains that only 4-star and 5-star feedbacks count toward your score. Neutral and of course negative feedback is excluded from the calculation and instead is measured by your Negative Feedback rate.

Amazon considers 5 and 4-star ratings to be positive, 3-star ratings to be neutral, and 1 and 2-star ratings to be negative.

You can sort by rating or status, and search by order ID. To view your Amazon seller rating, go to your Seller Central dashboard and click Performance, then click Customer Satisfaction. From here open the Customer Feedback Tab to see your overall performance broken down for the last 30 days, 90 days, days, and your lifetime rating all side-by-side. As we explained, Amazon considers 5 and 4-star ratings to be positive, 3 start ratings to be neutral, and 1 and 2-star ratings to be negative.

Amazon calculates a number of seller metrics from buyer feedback, including your Negative Feedback Rate. Customers may be influenced by your seller feedback, and Amazon also takes your seller feedback score into account in a number of different ways…. Seller Feedback can either persuade or dissuade potential customers from purchasing for you, especially when you have a lot of competitors.

Your rating is displayed prominently when customers compare alternative sellers to the Buy Box winner. Either your 12 month or lifetime seller rating will be used to give prospective customers an idea of your customer service reputation, depending on where they look. Seller feedback affects a seller's ability to win the coveted Amazon Buy Box.

More specifically, seller feedback is a key component of your Order Defect Rate which is calculated based on how much negative feedback you get. With all other things being equal, a seller with a solid reputation for providing a great customer experience will win the Buy Box more often than one with a history of disappointing Amazon customers. In certain cases, Amazon will even penalize sellers whose Order Defect Rate gets too high with suspensions or an outright ban.

Learn more about common mistakes that lead to account suspension here. Here are a few ways:. Because multiple sellers can offer the same item, they often have to compete for their item to be positioned in the Buy Box. Winning the Buy Box is critical because every seller wants their offer to have the most visibility.

To determine the winning seller of a Buy Box, Amazon determines an overall seller score of customer experience. With each of their orders, sellers receive or lose points towards their Buy Box seller score. For example, an order received without any problems is worth points. But negative seller feedback one and two star ratings results in the largest order penalty to your Buy Box — a deduction of points towards your overall score.

With this ranking system, an Amazon seller with enough negative feedback has virtually no chance of winning the Buy Box, and thereby little chance of attracting any buyers. As a seller performance target, Amazon measures an Order Defect Rate ODR , which is the percentage of your orders that have received negative feedback in addition to other poor customer reactions. One and two star ratings are considered negative feedback. Luckily, the process for handling damaging Amazon seller feedback is clear and doable for any type of seller.

Feedback that violates their guidelines will be removed by Amazon upon request, allowing the seller to maintain a high feedback rating. Products that are listed under the Fulfillment-by-Amazon FBA program have even wider conditions for feedback removal. For non-FBA listings, negative feedback about product condition, shipping, and delivery will not be removed since non-FBA sellers are responsible for those tasks.

Amazon gives buyers the power to remove their seller feedback. To create this article, 17 people, some anonymous, worked to edit and improve it over time. This article has been viewed 95, times. Learn more One of the really cool things about the better auction and sale sites, such as Amazon and eBay, is the fact that you can leave reviews. You can use those reviews before you make a purchase so that you be more comfortable spending the money. This article will tell you how to do it with Amazon.

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We use cookies to make wikiHow great. By using our site, you agree to our cookie policy. Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article Steps. Tips and Warnings. Related Articles. Author Info Last Updated: September 16, Receive an Amazon Marketplace order at your mailing address, visit the Amazon account and log in.

Find the link to leaving the seller feedback. Open your "Your Account" link on your Settings page , look for the section labeled Orders the top-most section and look for the extension arrows below the "More order actions". Click the extension arrows for this, and click "Leave seller feedback".