What does cxo

Share this:. Sharon Goldman. The Future of E-Commerce. The Rise of HXM. Future of Grocery Retail. Future of Supply Chain. Sustainability in Business. This is a role that has been created within many large companies in order to more effectively manage the ways that customers experience a company and its products or services. Many of those who have not seen a chief experience officer at work within an organization may think that the majority of what this executive does relates to the world of the Internet, where better customer experience involves crafting better and more interactive websites.

However, this is by no means the only kind of work involved in building customer experience. Experts with a detailed understanding of the CXO role point to service businesses such as theme parks, where a profound customer experience occurs on site, or to businesses that build a customer experience through their products, such as tablet and mobile device manufacturers.

Marketing experts use examples like Steve Jobs of Apple and Elon Musk of Tesla as CEOs known for managing customer experiences through their own personalities and through different kinds of media outreach. In other cases, a company may hire another executive for the specific position of CXO so that there is a single point person for designing all of those aspects that will build a good customer experience for a brand. Nov 10, , pm EST.

Nov 9, , pm EST. Nov 9, , am EST. Nov 8, , am EST. Nov 7, , am EST. Nov 5, , am EDT. Nov 4, , am EDT. Edit Story. Dec 17, , am EST. CMO Network. I write about how customer experience can be your best marketing.

The CEO is responsible for the company's overall success, or failure. They handle big-picture thinking, developing long-term strategies that keep the company growing and shareholder profits increasing.

They often function as the company's public face. Beyond that, the day-to-day job duties vary from company to company. Some boards want a CEO who strategizes and supervises for upper management, other companies want a CEO who takes a more hands-on role. The chief experience officer's job is to keep the customers happy. That's more challenging than it used to be because customers connect with businesses in so many ways: phone apps, websites, visits to the office, checking the Facebook page.

The CXO wants all those connections to be positive. That connection includes both listening to the company and talking back.